Cookie Policy

1. What cookies are

Cookies are small text files stored on your device when you visit a website. Similar technologies may include local storage, session storage, pixels or technical identifiers used for operation, security, remembering preferences or measuring website use.

2. Categories of cookies

Strictly necessary

Required for technical operation, security and session management. Consent is not required where they are essential to provide a service requested by the user.

Preferences

May remember options such as language, display preferences or previous choices.

Analytics and performance

May be used to understand website use in aggregate and improve performance. Where not strictly necessary, these technologies are activated only with consent.

Marketing

May be used to measure campaigns or personalise advertising. Such technologies must not be enabled before consent where consent is required by law.

3. Website configuration at the time of review

During the technical review of the public frontend on 10 September 2026, no active Google Analytics, Google Tag Manager, Meta Pixel or other behavioural marketing scripts loaded for ordinary visitors were identified. The internal Axa Optic Measurement module was configured in staging with consent set to “denied”.

WordPress and its components may use strictly necessary technologies for administration, security, authentication or technical functions. WordPress authentication cookies apply to users logged into the administration area and are not marketing mechanisms for public visitors.

If analytics, embedded maps, video content, advertising or other third-party services placing non-essential technologies on devices are introduced later, this policy will be updated and, where required, those technologies will be blocked until a valid preference has been expressed.

4. Consent and choice

If the website uses optional cookies or technologies requiring consent, users will be offered a choice to accept or reject non-essential categories before they are activated. Rejecting should be as easy as accepting, and the choice should be changeable later.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

5. Third-party cookies and services

Some functions may in future involve third parties, such as maps, embedded video, analytics or anti-abuse protection. If such services set optional cookies or identifiers, they will be loaded only as permitted by law and the website’s consent configuration.

The list of technologies in use is reviewed periodically and must be updated whenever features or providers change.

6. How to control cookies

You may block or delete cookies through your browser settings. When a preference mechanism for optional technologies is available, it will allow changes directly on the website. Disabling strictly necessary cookies in your browser may affect certain functions.

7. Legal basis

Storage and access technologies on users’ devices are governed by the rules on privacy in electronic communications, including Directive 2002/58/EC and applicable national legislation. Subsequent processing of personal data is governed by Regulation (EU) 2016/679 and Romanian Law No. 190/2018. Consent for non-essential technologies is obtained before activation where required by law.

For questions about cookies or privacy, email office@axaoptic.ro.